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en
Full cycle
TYPE
SPHERE
Clothing brand
Gabriel & Ester — family brand of women’s clothing premium segment with 30-year history. The brand’s collections are characterized by maximum comfort, well-thought-out cover and high quality.
by Sirin Digital
Full cycle for
Gabriel&ester
In the Gabriel & Ester project, we built a holistic brand ecosystem — from site and footage to visual strategy and content for social networks. Instead of direct selling, we create a space where aesthetics, tact and attention to detail convey the philosophy of the brand. Each element works for the atmosphere: it engages, adjusts to the desired state and enhances recognizability.
our approach
Gabriel & Ester is a family brand of women’s clothing midle segment. The brand’s collections are characterized by maximum comfort, well-thought-out fit and high quality.
Thanks to the consistent design and quality of the brand’s products, it is like embracing the body, becoming a second skin and allowing to create free and comfortable images for any occasion.
Thanks to the consistent design and quality of the brand’s products, it is like embracing the body, becoming a second skin and allowing to create free and comfortable images for any occasion.
other stages of the project
about the project
smm style kit
production
web design
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(01)
We have revised the logic of catalogs and product cards, making the structure of the site as a whole clear. Added a new section "Styling", which reflects the approach of the brand in creating collections and working with the base on a daily basis.
Visually the site is easier and more understandable — less decorative elements, more air and rhythm. Now the site works as a continuation of the brand, not distracting on itself, but pointing to the main — collection, as a reflection of the main meanings.
Visually the site is easier and more understandable — less decorative elements, more air and rhythm. Now the site works as a continuation of the brand, not distracting on itself, but pointing to the main — collection, as a reflection of the main meanings.
Web approach
smm style kit
web design
production
We created a series of image videos, where through plastic movements, emotions and interaction with fabrics we convey the key values of the brand.
In each frame we have combined: balance and lightness, respect for traditions, value of rituals, tact and attention to detail. Everything works for one thing: to convey the condition of a person who knows what he needs.
In each frame we have combined: balance and lightness, respect for traditions, value of rituals, tact and attention to detail. Everything works for one thing: to convey the condition of a person who knows what he needs.
video production
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(01)
production
web design
smm style kit
The communication strategy does not sell clothes directly, it invites you to join the research. We don’t just show the product, but transmit a certain state and lifestyle through different channels.
In visual style emphasis is on vivid and emotional photo and video production, considered UGC content, combination of different shots and details. Emphasis on typography with bright elements, non-standard techniques of the pages as a metaphor for research. In the graphic patterns we use the flip of a notepad.
In visual style emphasis is on vivid and emotional photo and video production, considered UGC content, combination of different shots and details. Emphasis on typography with bright elements, non-standard techniques of the pages as a metaphor for research. In the graphic patterns we use the flip of a notepad.
OUR CONTENT STRATEGY
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— Victoria, СЕО
Together we built not just an aesthetic shell, but a coherent communication strategy that deeply reflects the essence of Gabriel & Ester. Thanks to a sophisticated visual system and non-standard solutions, we were able to express the atmosphere in which our brand lives.
client review
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