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SMM style kit
TYPE
SPHERE
Clothing brand
Gabriel & Ester — family brand of women’s clothing premium segment with 30-year history. The brand’s collections are characterized by maximum comfort, well-thought-out cover and high quality.
by Sirin Digital
SMM style kit for
Gabriel&ester
The social networks of Gabriel & Ester are a living, carefully designed visual research space where the values and aesthetics of the brand are revealed in their entirety, harmoniously combining art, fashion and everyday life. It’s a place to come for inspiration, to understand how clothing fits into everyday life and helps you open up, and to get acquainted with the heroes and ideas that shape the brand’s unique style.
our approach
other stages of the project
Gabriel & Ester — family brand of women's clothing premium segment with 30-year history. The brand’s collections are characterized by maximum comfort, thought-out cover and high quality.
Thanks to the consistent design and quality of the brand’s products, it is like embracing the body, becoming a second skin and allowing to create free and comfortable images for any occasion.
Thanks to the consistent design and quality of the brand’s products, it is like embracing the body, becoming a second skin and allowing to create free and comfortable images for any occasion.
about the project
The communication strategy does not sell clothes directly, it invites you to join the research. We don’t just show the product, but transmit a certain state and lifestyle through different channels.
In visual style emphasis is on vivid and emotional photo and video production, considered UGC content, combination of different shots and details. Emphasis on typography with bright elements, non-standard techniques of the pages as a metaphor for research. In the graphic patterns we use the flip of a notepad.
In visual style emphasis is on vivid and emotional photo and video production, considered UGC content, combination of different shots and details. Emphasis on typography with bright elements, non-standard techniques of the pages as a metaphor for research. In the graphic patterns we use the flip of a notepad.
OUR CONTENT STRATEGY
Layout
DESIGN
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— Victoria, СЕО
Together we built not just an aesthetic shell, but a coherent communication strategy that deeply reflects the essence of Gabriel & Ester. Thanks to a sophisticated visual system and non-standard solutions, we were able to express the atmosphere in which our brand lives.
client review