Production

TYPE

SPHERE

Clothing brand

Gabriel & Ester — family brand of women’s clothing premium segment with 30-year history. The brand’s collections are characterized by maximum comfort, well-thought-out cover and high quality.

by Sirin Digital

Production for

Gabriel&ester

other stages of the project

our approach

At the heart of our work is the idea that clothing by Gabriel & Ester is not just a thing, but a tool for research. Self, life, peace. So for us, shooting is not about showing a product, but creating a visual space where the brand philosophy is revealed.

We immerse the viewer in the atmosphere: through images, emotions, light, details. Production is built around accuracy, aesthetics and meaning — from the selection of the team to the styling, from the light to the last line on the product.

Gabriel & Ester — family brand of women’s clothing premium segment with 30-year history. The brand’s collections are characterized by maximum comfort, thought-out cover and high quality.
Thanks to the consistent design and quality of the brand’s products, it is like embracing the body, becoming a second skin and allowing to create free and comfortable images for any occasion.

about the project

all projects / production / gabrielester

concept

key visual

We created a series of image videos, where through plastic movements, emotions and interaction with fabrics we convey the key values of the brand.

In each frame we have combined: balance and lightness, respect for traditions, value of rituals, tact and attention to detail. Everything works for one thing: to convey the condition of a person who knows what he needs.

video production

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— Victoria, СЕО

The visual result accurately conveys brand aesthetics: a sense of lightness, high quality and conscious luxury. The footage reveals not just the product, but the holistic mood and philosophy of Gabriel & Ester — subtly, emotionally and convincingly.

client review