Sirin digital STUDIO. © SINCE 2015, FULL - SERVICE AGENCY. INFO: SIRINDIGITAL@MAIL.RU / ST. PETERSBURG
en
Web design
TYPE
SPHERE
Clothing brand
Gabriel&Ester — clothing brand that embodies the philosophy of balance, minimalism and flawless quality. Here, elegance is born from simplicity: pure cotton, noble fabrics and a sophisticated silhouette create an timeless aesthetic.
by Sirin Digital
Web design
Gabriel&Ester
other stages of the project
design approach
Intuitive interface for thoughtful selection
Minimalism and soft symmetry
Gabriel&Ester is a clothing brand that embodies the philosophy of balance, minimalism and impeccable quality. Here, elegance is born from simplicity: pure cut, noble fabrics and a thought-out silhouette create an timeless aesthetic.
Every thing is a care, comfort and freedom of movement that allows you to feel yourself confident at any moment. Gabriel & Ester is not about trends, but about inner balance and natural beauty that stays with you day after day.
Every thing is a care, comfort and freedom of movement that allows you to feel yourself confident at any moment. Gabriel & Ester is not about trends, but about inner balance and natural beauty that stays with you day after day.
about the project
user experience
We have revised the logic of catalogs and product cards, making the structure of the site as a whole clear. Added a new section "Styling", which reflects the approach of the brand in creating collections and working with the base on a daily basis.
Visually the site is easier and more understandable — less decorative elements, more air and rhythm. Now the site works as a continuation of the brand, not distracting on itself, but pointing to the main — collection, as a reflection of the main meanings.
Visually the site is easier and more understandable — less decorative elements, more air and rhythm. Now the site works as a continuation of the brand, not distracting on itself, but pointing to the main — collection, as a reflection of the main meanings.
function
The visual concept is based on the principles of soft symmetry and concise design. We focused on creating a clean, calibrated interface that prioritizes visual perception of fabric and clothing details. Warm, muted palette and balanced typography create a feeling of softness and comfort, emphasizing the aesthetics and values of the brand. Minimalism in graphics allows the user to focus on the main — products and their characteristics.
Each screen is designed in terms of visual rhythm and comfort of perception. Animations are restrained and appropriate — they maintain the atmosphere of the site without distracting from the main content. Special attention is given to the presentation of the product as part of cultural and production value. Through visual images and navigation structure, we convey the idea that Gabriel & Ester clothing is the result of thoughtful work, attention to detail and respect for materials.
Each screen is designed in terms of visual rhythm and comfort of perception. Animations are restrained and appropriate — they maintain the atmosphere of the site without distracting from the main content. Special attention is given to the presentation of the product as part of cultural and production value. Through visual images and navigation structure, we convey the idea that Gabriel & Ester clothing is the result of thoughtful work, attention to detail and respect for materials.
visual solutions
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— Victoria, СЕО
Gabriel & Ester is a website that immerses in the brand atmosphere from the first moments. The visual style is kept to the smallest detail: lots of air, a warm color palette, tactile textures — everything emphasizes quality and attention to detail. This is not just a website, but a well thought-out digital continuation of the aesthetics and values of the brand.
client review
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