Brand identity

TYPE

SPHERE

Production studio

Alsugistyle — The new brand is produced by the studio of personal stylist from Vancouver (Canada) Alsu Pasec. This is a reflection of the smooth growth and transition of the personal brand into an agent business.

by Sirin Digital

Brand identity for

Alsugistyle

design approach

We have created a visual identity that conveys balance, naturalness and confidence to the philosophy. The laconic logo and color palette based on natural warm tones emphasizes status and elegance.

The brand reflects the identity of the founder of the studio, her quest for harmonious beauty and inner harmony. Identity emphasizes the value of self-expression through style, and the brand name combines soft subtlety, elegance and smooth reenactment.

about the project

all projects / branding / alsugistyle

concept

key visual

Aydentica is built around the idea of inner power and self-confidence born out of it, while balancing feminine gentleness and subtlety. The dynamics of the sign is based on the typographical combination of the main letters of the brand, forming a single, smooth balance between A and S.

Muted tones of earth, sand and deep blue create an atmosphere of calm and trust. The selected font pair of grotesque and antiques emphasizes a combination of modern outlook with classical basis.

identity

— Alsu Pasek

Identity accurately reflected my vision — balance, soft confidence and natural aesthetics. The logo, colors and fonts convey the right mood and support the values of my brand. Everything looks coherent, stylish and very real.

client review