Brand identity

2025

YEAR

TYPE

SPHERE

Сеть массажных студий

Feedback is a network of massage studios focused on mindful body care and recovery through professional practices.

by Sirin Digital

Brand identity for

FEEDBACK

other stages of the project

design approach

Since the brand’s logo had already been developed, our task was to build an identity around it — enhancing its inherent meanings and elevating Feedback’s visual image to a new level. The main objective was to create a system of graphic elements that reinforces the character of the mark, supports its form, and ensures a cohesive visual communication.

Feedback — it is a network of massage studios where attention to the body becomes part of everyday life. The brand builds a dialogue with its audience through a sense of care, trust, and deep recovery, shaping a contemporary massage culture within the rhythm of the city.

about the project

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concept

key visual

The existing Feedback logo became the foundation for building the brand’s visual identity. The main objective was to create a system of graphic elements that enhances the character of the mark, supports its form, and ensures cohesive visual communication across all touchpoints. The identity is designed so that the logo integrates organically into its environment and is perceived as the central element of the brand.

The visual language is based on a balance between strict structure and soft plasticity. Graphic elements, rhythm, and the color palette work together to convey a sense of professionalism, precision, and attention to detail.

identity

The task the team faced was not an easy one: to preserve the authenticity our brand had built over many years while bringing a sense of freshness to it. The resulting outcome accurately conveys the brand’s character — expressive, contemporary, and with strong visual adaptability.

— Egor and Lilia, studio founders

client review

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