Brand identity

TYPE

SPHERE

Stroller brand

AIRY — a brand that produces the world’s lightest and most compact baby stroller, weighing just 3 kg. Perfect for travel.

by Sirin Digital

Brand identity for

AIRY

design approach

The visual system is built on the principle of transformation — the product’s core function. Transitions, overlays, and shifting states of form create a sense of movement.
The square and the triangle — symbols of the stroller’s two modes — form the basis of the patterns, defining rhythm and structure.
Gradient surfaces add a sense of airiness and emphasize Airy’s modern, technological character.

AIRY — a brand of transformable strollers for which we created an identity built around lightness and freedom of space. The lowercase logo and the use of negative space emphasize the brand’s open, mobile character.

about the project

all projects / branding / airy

concept

key visual

The Airy concept is built on the interaction between form and open space. The logo, based on the use of negative space, conveys a sense of lightness and technological refinement, turning "air" into a key element of the visual structure.

The graphic system is grounded in the idea of transformation: just as the product shifts between modes, the graphics smoothly transit from one state to another. Modular forms create a dynamic rhythm and reinforce the philosophy of mobility, airiness, and contemporary design thinking.

identity

— Arina Panova, project team representative

The created identity amazingly conveyed what matters most to Airy — a sense of lightness, freedom, and an innovative approach to mobility. It revealed the product’s technological nature and its unique ability to transform.

client review

OTHER PROJECTS