A&A Sports — full-cycle sports marketing agency that uses new technologies and solutions, its experience and expertise to create an emotional relationship between brands and people.

Sport. Marketing.

SPHERE

TYPE

SMM style kit

by Sirin Digital

A&A SPORTS

For A&A Sports, we developed the SMM Style Kit — a visual system that helps to maintain the integrity and expressiveness of content in social networks. The main task of the project was to create a tool capable of maintaining a common style of communication, without losing the dynamics, liveliness and emotional charge inherent in the sports environment.

our approach

other stages of the project

A&A Sports — full-cycle sports marketing agency that uses new technologies and solutions, its experience and expertise to create an emotional relationship between brands and people.

о проекте

all projects / marketing / aasports

The visual language of the system is built around the idea of movement, speed and internal energy of the athlete. To express this in graphics, we suggested using characteristic techniques: blurring of movement through long stills and panning in the shot, color gradients and light flares that direct the viewer’s gaze, as well as translucent textures and overlays, creating a sense of momentum and multi-layered. All this makes the visual alive, rich and emotional, without overloading the main composition.

OUR CONTENT STRATEGY

Layout

DESIGN

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The result is not just a visual widget, but a convenient working tool that helps to quickly and confidently create content within a common style. SMM style kit has become a point of reference for us in daily communication and strengthened the visual image of the brand.

client review