Brand identity

TYPE

SPHERE

Clothing brand

Ikatique — is a brand of authentic kimono, made from traditional Uzbek fabrics in ikat technology.

by Sirin Digital

Production for

Ikatique

other stages of the project

our approach

For the British brand IKATIQUE we developed two shots in different visual environments — from the industrial austerity of London to the architectural poetry of Paris.
Production became part of the communication strategy. This is another way to build dialogue with the audience, to convey a deep sense of aesthetics and brand meanings.

Ikatique — is a unique project created to popularize culture and traditions with stylish kimono.

about the project

all projects / production / ikatique

concept

key visual

We consider filming as a storytelling tool: it helps to set the rhythm, define the mood of the collection and embed clothes in the living scenario of life.
Through the image we form not just a visual series, but a culture of brand reading — where not only the thing is important, but also the intonation with which it sounds. Each shot reflects a wide range of scenarios: from daily routine to elegant chic. We were looking not for place, but rhythm and the feeling of moment.

PRODUCTION

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The shooting became a full-fledged expressive tool — it helped to formulate the meaning of the collection through image, rhythm and atmosphere. The result works on perception and involves without words.

client review