Sirin digital STUDIO. © SINCE 2015, FULL - SERVICE AGENCY. INFO: SIRINDIGITAL@MAIL.RU / ST. PETERSBURG
en
Sirin digital STUDIO. © SINCE 2015, FULL - SERVICE AGENCY. INFO: SIRINDIGITAL@MAIL.RU / ST. PETERSBURG
en
Brand identity
TYPE
SPHERE
Brand of gummy jelly
Dazzle Buzzle — new brand of gummy jelly, which turns the purchase of sweets into a game according to new rules. Here every taste is an emotion, every color a flash of fantasy, and every moment is a portal into one of the infinite universes that you create yourself.
by Sirin Digital
Brand identity for
Dazzle Buzzle
design approach
Mup Dazzle Buzzle is the entry point into the space of the sweet multiverse: it’s lively, playful and open to new. The logo is not just a sign, but includes a whole company of characters, liven up with the coat, transformed and It’s not just about food — it’s about experience, vivid expression and freedom to be anything.
Dazzle Buzzle — new brand of gummy jelly, which turns the purchase of sweets into a game according to new rules. Here every taste is an emotion, every color a flash of fantasy, and every moment is a portal into one of the infinite universes that you create yourself.
about the project
concept
key visual
The Dazzle Buzzle brand identity reflects the main concept — brightness, play and unlimited possibilities. Inspired by the idea of a multiverse, Identity use bright, rich colors and geometric shapes that create a dynamic, exciting atmosphere full of unexpected discoveries.
Special attention is paid to the logo: eyes, as a main element, symbolize openness, attention to detail and vitality of the brand. The logo does not just represent a brand — it becomes a character, alive and transforming, as playful and multifaceted as the product itself.
Every icon, every detail in the design of the identity says that Dazzle Buzzle is not just a jelly, but an experience that allows everyone to feel part of a unique universe.
Special attention is paid to the logo: eyes, as a main element, symbolize openness, attention to detail and vitality of the brand. The logo does not just represent a brand — it becomes a character, alive and transforming, as playful and multifaceted as the product itself.
Every icon, every detail in the design of the identity says that Dazzle Buzzle is not just a jelly, but an experience that allows everyone to feel part of a unique universe.
identity
The identity conveys exactly the spirit of the brand: bright, lively and playful. The logo and the characters create an engaging effect and reinforce the sense of a fantasy world. The solution emphasizes the idea of freedom, expression and play.
client review