Sirin digital STUDIO. © SINCE 2015, FULL - SERVICE AGENCY. INFO: SIRINDIGITAL@MAIL.RU / ST. PETERSBURG
en
Sirin digital STUDIO. © SINCE 2015, FULL - SERVICE AGENCY. INFO: SIRINDIGITAL@MAIL.RU / ST. PETERSBURG
en
SMM style kit
TYPE
SPHERE
Architectural bureau
BASIS — architectural bureau specializing in projects of improvement, creation of cultural objects and landmark urban spaces.
by Sirin Digital
SMM style kit for
BASIS
architectural bureau
architectural bureau
The new positioning is based on a concept where architecture becomes an art performance. In visual style we strive for purity and accuracy of composition, concise font combinations and calm color palette.
Basic content in the form of office projects, blueprints, combined with creative photo and video content. An intellectual and profound dialogue with the audience without snobbery and with a measure of self-irony when appropriate.
Basic content in the form of office projects, blueprints, combined with creative photo and video content. An intellectual and profound dialogue with the audience without snobbery and with a measure of self-irony when appropriate.
our approach
BASIS architectural bureau — bureau specializing in projects of improvement, creation of cultural objects and landmark urban spaces.
about the project
We tell the history of expressive visual metaphors: natural color palette, bionic forms, "living" heterogeneous surfaces — stone, moss, water surface texture, wood bark.
Instagram profile becomes the "face of the brand", reflecting his DNA. The selling function here is consequential and shaped by the trust and emotional engagement of the audience.
Instagram profile becomes the "face of the brand", reflecting his DNA. The selling function here is consequential and shaped by the trust and emotional engagement of the audience.
OUR CONTENT STRATEGY
Concept born at the intersection of painting, cinema, music and dance. This is how architecture becomes performative and unfolds through the different facets of art — because architecture itself is one of these facets. Thus, the art direction in the concept allows to strengthen and more deeply reveal the very essence of architecture.
The content focuses on creative production. We pass on the idea of hypertextuality: we reproduce plots of cult paintings, we quote scenes from cinema and television. Creating compelling, emotional and expressive stories.
In visual style, we strive for purposeful symmetry and purity of composition.
The content focuses on creative production. We pass on the idea of hypertextuality: we reproduce plots of cult paintings, we quote scenes from cinema and television. Creating compelling, emotional and expressive stories.
In visual style, we strive for purposeful symmetry and purity of composition.
OUR CONcept
Layout
DESIGN
(02)
(03)
(04)
(06)
(07)
(08)
(05)
(01)
— Ivan Ohapkin, СЕО
As a result of the work done, it was possible to form an expressive visual language that accurately reflects the new positioning of the office. SMM style kit helps to translate architecture as a form of art — multi-layered, emotional, performative. All solutions — from fonts to compositions — are validated and work for a holistic perception.
client review