Brand identity

TYPE

SPHERE

Russian village. Tea.

Kochabrovo — family of brands, which transmit a single image of the original Russian village. Under its aegis, the brand unites: the village itself and local production of ivan tea.

kochabrovo

by Sirin Digital

Brand identity for

design approach

We sought to convey the authenticity and soul of the brand through visual solutions. Developed the identity for two directions: the village of Kochabrovo and the brand of tea. On the basis — honesty, comfort and naturalness.

Kochabrovo — family of brands that transmit a common image of the original Russian village. Under its aegis, the brand unites: the village itself and local production of ivan tea. Together they tell a story of peace, harmony and deep connection with nature. It is a place and product in which to feel the true Russian soul.

about the project

all projects / branding / kochabrovo

concept

key visual

Kochabrovo identity is a visual reflection of the deep connection with nature and sincere country coziness. Illustrations of animals add liveliness and symbolism, and the color scheme - soft earthy and warm shades - creates a sense of calm and harmony. Tea packaging and branded patterns emphasize the product’s naturalness and create a memorable, cohesive brand image.

identity

The identity turned out to be cohesive and profound—everything works to create the brand’s atmosphere. The logos, illustrations, colors, and packaging seem to have grown out of the very idea of Kochabrovo. Now we have a visual language that accurately conveys our character and values.

client review