Sirin digital STUDIO. © SINCE 2015, FULL - SERVICE AGENCY. INFO: SIRINDIGITAL@MAIL.RU / ST. PETERSBURG
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Brand identity
TYPE
SPHERE
Architectural bureau
Architectural bureau specializing in the full cycle of creation and management of hotels in natural areas.
by Sirin Digital
Brand identity for
Architectural bureau
design APPROACH
We have created an integral design-system of visual communication of the brand digital and offline space: from social networks and website, to printed products (project albums, presentations, booklets etc.). Identity is based on the brand’s values and emphasizes the philosophy of "architecture in the context of nature". Rhythm, air and depth — as a reflection of the projects of the office itself.
Architectural bureau specializing in the full cycle of creation and management of hotels in natural areas.
about the projects
concept
key visual
identity
We built a complete design system in which every element is functional and appropriate. The basic metaphor is borders that dissolve smoothly into vibrating gradients, creating an effect of natural presence as a soft touch to the environment. Aydentica invents the architectural approach of the office: thoughtful approach, attention to form and context.
The publishing house "INTERIOR+DESIGN" has included the installation, developed by us, in the TOP-10 of interesting exhibition stands. In the center — voluminous rotating cubes with photographs of realized objects. Thanks to gradients and well-thought-out photographic techniques, the boundaries between nature and architectural solutions are blurred, creating a natural presence effect.
ARCH MOSCOW
— Anna Kulikova, СЕО
Sirin digital team captured our philosophy and created an identity that reflects the essence of our architecture. The visual system is complete and universal: it works equally well in digital and offline materials.
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