Brand identity

TYPE

SPHERE

Sport. Marketing

A&A Sports — full-cycle sports marketing agency that uses new technologies and solutions, its experience and expertise to create an emotional relationship between brands and people.

by Sirin Digital

Brand identity for

A&A SPORTS

other stages of the project

design approach

Our goal within the Idden framework is to showcase the agency’s unique expertise in niche and their passionate desire to transform the sport, resulting in both inspiring for fans and effective for brands. We reflected not only the visual aesthetics, but also the philosophy of the agency, all subordinated to one task: to create an image that simultaneously conveys strength, drive forward and modernity.

A&A Sports — full-cycle sports marketing agency that uses new technologies and solutions, its experience and expertise to create an emotional relationship between brands and people.

about the project

all projects / branding / a&a sports

concept

key visual

"Sport as life impulse" is a metaphor, penetrating design system, developed for the sports marketing agency A&A SPORTS. The logo is monumentality and power embodied through powerful clear forms that simultaneously maintain a balance between strict geometric lines and smooth curves.

The dynamics of the identity system is expressed through a stylized motion blur effect, reflecting the speed and energy of movement, charged with energy by the brand’s color palette, incorporating bright colors and gradients that symbolize the drive forward and relevance of each touch.

identity

The resulting result accurately conveys the character of the brand — expressive, modern and with a good visual adaptation. Identity works on all media and effectively supports communication.

client review