Brand identity

TYPE

SPHERE

Architectural studio

BLOK — architectural studio founded in 2019 by three architects from Yekaterinburg.

by Sirin Digital

Brand identity for

BLOK

other stages of the project

design approACH

We have prepared visual and textual materials that translate the philosophy embedded in the elements of identity.
For social networks we developed a rubricator and content plan, introduced new identity in the content.

The studio specializes in complex project development for developers, developers and businesses from landscaping to public interiors.
Reaching a new level and quality of communication with the audience
in the studio’s brand positioning broadcast.

about the project

all projects / branding / Blok

#FF9CB4

#1E2AB9

#FFFF54

#FF7B00

#E42314

#E42314

#F49AC1

#016B45

#9BDC02

#016B45

#8894FF

#1E2AB9

#F49AC1

#E42314

#FF7B00

#FFDF01

#1E2AB9

#9BDC02

#9BDC02

#8894FF

#FFFF54

#F49AC1

#2A2926

#EADEC4

The visual metaphor of the logo is composed of a combination of monolithic forms and the accuracy of thin architectural chereyevsky.
Each letter of the logo is a unique block. Together they form a single block, inscribed in a square, sign of reliability and professionalism.

Uniqueness and unrepeatability of forms
— The logo is depicted in 3D and fixed from different angles. Also in 3D can pass individual letter blocks, forming unique shapes.
— A single fill is applied to the resulting shape and fine drawing lines are drawn, which continue the edges of the logo or inner lines of the logo.
— The pattern is variable and can move into a contour, referring to architectural drawings and emphasizing an exploratory metaphor.

logo