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en
Brand identity
TYPE
SPHERE
Architect
Gulnara Safarova — architect of public spaces, expert in the field of urbanism and beautification.
by Sirin Digital
Brand identity for
SAFAROVA+
other stages of the project
design approach
Reaching a new level and quality of communication with the audience in broadcasting personal brand positioning and laboratory work.
We have developed a corporate style that translates the philosophy of brand positioning.
We have developed a corporate style that translates the philosophy of brand positioning.
Head of design teams KB Strelka, Wowhaus, UNK landscape. Recipient of the British Council Professional Achievement Grant
and participant in the Service Design and Innovation programme at UAL: University of the Arts London. Curator and lecturer of the course "Landscape design. Beautification of public spaces" at the British Graduate School of Design.
and participant in the Service Design and Innovation programme at UAL: University of the Arts London. Curator and lecturer of the course "Landscape design. Beautification of public spaces" at the British Graduate School of Design.
about the project
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Identity reflects personal brand- positioning and work of SAFAROVA+ (lab).
The name of the fan is integrated into the logo as a meaning-forming element, and the sign "+ " reflects the idea of openness to communication and collaboration.
The soft and restrained colour palette, in which shades of green prevail, underlines the SAFAROVA+ mission: "Creating spaces where it is comfortable to live, work, communicate, raise children for the development of society as a whole and improve everyone’s quality of life".
The name of the fan is integrated into the logo as a meaning-forming element, and the sign "+ " reflects the idea of openness to communication and collaboration.
The soft and restrained colour palette, in which shades of green prevail, underlines the SAFAROVA+ mission: "Creating spaces where it is comfortable to live, work, communicate, raise children for the development of society as a whole and improve everyone’s quality of life".
identity