Brand identity

TYPE

SPHERE

Scientific laboratory

Coffee Elf is a scientific startup from Los Angeles, which is based on the ideas of sustainability and innovation in the direction of processing coffee waste.

by Sirin Digital

Brand identity for

COFFEE ELF

other stages of the project

design approach

We created branding as a visual metaphor connecting two approaches, two worlds that exist in balance and harmony, complementing each other.
Magical, intricate world of Elf and the purity and strictness of laboratory space. World of scientific development and production of products for marketing communications of the company.

The company focuses on green chemistry, biotechnology and precise laboratory processes, which ensures exceptional quality of developed ingredients and product line for marketing purposes.

about the project

all projects / branding / coffeeelf

The typographic composition of the logo represents a single whole, combining elegant cursive elements with strict, clear forms, reflecting the balance between aesthetics and functionality. This combination of font styles emphasizes the scientific approach and accuracy of laboratory processes, adding a touch of mystery and intrigue.

The logo defines a style that simultaneously refers to the aesthetics of the laboratory and the subtle, carefully designed design, slightly touching the aesthetics of the favorite coffee shop. This visual solution conveys the brand’s philosophy — technological progress, sustainability and commitment to innovation with elements of a unique approach.

identity

Elf the Wizz comes from the word "wizard" (intelligent, omniscient, magician), but we add "+z", referring to the term "rizz", a radical reduction of "charisma" and coolness.

This mascot is a charismatic elf who embodies wisdom and magic.
The logo and mascot union will be used on the elements of the identity to create a coherent and attractive brand image.

mascote