Sirin digital STUDIO. © SINCE 2015, FULL - SERVICE AGENCY. INFO: SIRINDIGITAL@MAIL.RU / ST. PETERSBURG
en
Web design
TYPE
SPHERE
Kimono brand
Ikatique — brand of authentic kimono, made from traditional Uzbek fabrics using the technique «ikat».
by Sirin Digital
Web design
IKATIQUE
другие этапы проекта
design approach
Intuitive interface for easy shopping.
Ease
and natural elegance
and natural elegance
The brand adheres to the principles of sustainable fashion, offering not only stylish clothes, but also items that emphasize the cultural heritage of Uzbekistan and support craftsmen while preserving traditional methods of fabric production. The challenge for us was to develop a design for their online store that would emphasize cultural value and the idea of elegance without effort, combining traditional patterns with modern aesthetic solutions.
The interface should be intuitively understandable, but reflecting current trends of the fashion world.
The interface should be intuitively understandable, but reflecting current trends of the fashion world.
about the project
user experience
In typography, we used the combination of fonts to create a visual hierarchy and accents that emphasizes the aesthetics of the brand and adds modern elegance.
TYPOGRAPHY
In the project, a palette was chosen that reflects a combination of tradition and natural elegance.
The deep terracotta shade symbolizes warmth, craftsmanship and cultural heritage of Uzbekistan. This rich color creates a sense of richness and comfort, emphasizing the craft origin of the fabrics and emphasizing the uniqueness of the products.
The muted green symbolizes harmony with nature and a sustainable approach to fashion. This shade is associated with natural materials and environmental friendliness, giving the design freshness and balance.
Together these colors create a contrast that simultaneously symbolizes tradition and modernity, complementing the visual aesthetics of the site and emphasizing the brand’s values.
The deep terracotta shade symbolizes warmth, craftsmanship and cultural heritage of Uzbekistan. This rich color creates a sense of richness and comfort, emphasizing the craft origin of the fabrics and emphasizing the uniqueness of the products.
The muted green symbolizes harmony with nature and a sustainable approach to fashion. This shade is associated with natural materials and environmental friendliness, giving the design freshness and balance.
Together these colors create a contrast that simultaneously symbolizes tradition and modernity, complementing the visual aesthetics of the site and emphasizing the brand’s values.
PALETTE
#AF351D
#2E614E