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en
Brand identity
TYPE
SPHERE
Restaurant
Restaurant Anna Varenina is a unique space located in one of the modern business class residential complexes in Moscow.
by Sirin Digital
Brand identity for
ANNA
VARENINA
VARENINA
design approach
Anna Varenina’s identity is based on the creation of a unique visual language that combines the aesthetics of classical Russian literature, naive painting and bright color accents.
The corporate style, based on the family coat of arms, combines in itself monogram and exquisite irises, reflecting the status and refinement. The lace cord adds playfulness, symbolizing children’s immediacy.
The corporate style, based on the family coat of arms, combines in itself monogram and exquisite irises, reflecting the status and refinement. The lace cord adds playfulness, symbolizing children’s immediacy.
The Anna Varenina restaurant is a refined interior
and a child-friendly menu, which makes the restaurant an ideal place for family outings.
We had to create a bright and unusual identity, including the full set of elements necessary for the restaurant.
and a child-friendly menu, which makes the restaurant an ideal place for family outings.
We had to create a bright and unusual identity, including the full set of elements necessary for the restaurant.
about the project
The logo reflects the warm and deep connection of history and family values, creating an atmosphere of cozy and aesthetic space.
The design is based on the image of the family coat of arms, the idea of uniting two worlds: children, with its sincerity and simplicity, and adults — aesthetic and elegant.
Main elements of the logo:
— Monogram is a classic font solution that reflects status.
— Irises and floral ornamentation
— Symbolize refinement and sophistication, creating a sense of life and prosperity.
— Lace — playfulness and immediacy, symbolising the child’s participation in the process of creativity and creation. Reference to the era of "Anna Karenina", as an element of vintage charm and literary aesthetics.
The design is based on the image of the family coat of arms, the idea of uniting two worlds: children, with its sincerity and simplicity, and adults — aesthetic and elegant.
Main elements of the logo:
— Monogram is a classic font solution that reflects status.
— Irises and floral ornamentation
— Symbolize refinement and sophistication, creating a sense of life and prosperity.
— Lace — playfulness and immediacy, symbolising the child’s participation in the process of creativity and creation. Reference to the era of "Anna Karenina", as an element of vintage charm and literary aesthetics.
identity
The brand’s corporate style is enriched not only by colors, but also by carefully selected font combinations that play a key role in creating its visual identity.
Fonts are not just a means of communicating information, but also a powerful tool for forming an emotional response and strengthening the connection with the target audience.
Each corporate style font is selected based on its legibility and the associations it may cause. The strict and clear Wremena font conveys a sense of status and reliability, while the handwritten Denistinum font creates an atmosphere of warmth and openness.
This allows the brand to form a unique voice and express its identity.
Fonts are not just a means of communicating information, but also a powerful tool for forming an emotional response and strengthening the connection with the target audience.
Each corporate style font is selected based on its legibility and the associations it may cause. The strict and clear Wremena font conveys a sense of status and reliability, while the handwritten Denistinum font creates an atmosphere of warmth and openness.
This allows the brand to form a unique voice and express its identity.
identity