EDA — product delivery service, which aims to bring comfort and convenience in the daily life of its customers. Our main goal was to create a bright and memorable identity that would highlight the company’s modern approach and set it apart from its competitors. The style is bright, succulent, fresh. We used bright, rich colors to convey a sense of energy and positivity that is associated with fast and convenient delivery of products. These colors not only attract attention, but also cause associations with freshness and quality of products.