2026

YEAR

Wellness and beauty

SPHERE

CLIENT

Spa space

ZERO POINT — a club hub specialising in controlled stress techniques

by Sirin Digital

Brand identity for

ZERO POINT

ZERO ice laboratory — a space that works with controlled stress methods. Main directions — breathing practices, ice baths and cryo-cameras. The project is built around state work: concentration, recovery and resource management through physiological processes

ABOUT THE PROJECT

At the heart of the project is the sequence of states that a person goes through practice. Breathing, cooling, and recovery are not separate services but a related process in which body perception and focus levels change. Identity is constructed as a reflection of this transformation — from one state to another. Not as a form fixation, but as a system that delivers transitions and changes

DESIGN APPROACH

all projects / branding / zeropoint

concept

key visual

The visual language is built on an image of air bubbles in ice - a metaphor for processes occurring within the body. The ZERO logo is made of dots that both form and blur the shape. This creates a sense of movement between states - from dislocation to collection and back.

identity

The system is supplemented by three types of patterns, each related to a particular practice. Thinner structures — for breathing, denser — for working with cold, and whole, joined forms — for the state after.
Color supports this logic: warm hues — like initiation, mixed — as moment of interaction, cold and rich — as fixation of state. Identity remains flexible, but retains its inner coherence and rhythm.

identity

(03)

(02)

(01)

We originally wanted to make a product that would be different from the usual wellness format. At first, we looked to the more obvious solutions — cyberturism, anime-aesthetics. Working with the SIRIN team, it became clear that we were closer to another language. We have come quite a long way to arrive at an image that more accurately reflects the essence of the project — not the external effect, but the internal state.

client review

OTHER PROJECTS