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Sirin digital STUDIO. © SINCE 2015, FULL - SERVICE AGENCY. INFO: SIRINDIGITAL@MAIL.RU / ST. PETERSBURG
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2025
YEAR
Wellness and beauty
SPHERE
CLIENT
Cryocapsule brand
ICE FLOW — canadian brand of cryocapsules that works with cold as a state, not an effect
by Sirin Digital
Brand identity for
ICE
Ice Flow is a brand of cryocapsule and club hub that works with controlled stress practices. The project was born at the junction of biochemistry and cultural experience of interaction with cold. Although cryo-cameras and ice baths are still perceived as unusual in Russia, the cold has long been part of the local context — through climate, bath, heating, and swimming in a hole.
Ice Flow reimagines this experience, transforming the cold from an extreme factor into a conscious tool for working with the body and condition.
Ice Flow reimagines this experience, transforming the cold from an extreme factor into a conscious tool for working with the body and condition.
about the project
At the heart of the design approach is the abandonment of the utilitarian language of wellness industry. Key was the shift in focus from technology to human experience.
The visual language of the project is built on a contrast: on the one side — a futuristic view of biochemistry and body practices, on the other — an archetypal and depth associated with ancient rituals of interaction with cold.
The visual language of the project is built on a contrast: on the one side — a futuristic view of biochemistry and body practices, on the other — an archetypal and depth associated with ancient rituals of interaction with cold.
design approach
The central element of identity is a symbol reminiscent of an ancient rune, as if coming out from ice. It is a form that has arisen at the junction of time, pressure and material.
The sign functions as an independent brand code and becomes the basis of a holistic visual system, where every detail is verified and minimalistic. Graphics, shapes and rhythm maintain a state of concentration: the cold here is perceived not as an aggressive factor, but as a space of focus and silence.
As a result of Ice Flow’s identity, it forms an integral brand image in which the cold stops being an effect and becomes a state — the language through which the brand speaks about self-care and conscious interaction with the body.
The sign functions as an independent brand code and becomes the basis of a holistic visual system, where every detail is verified and minimalistic. Graphics, shapes and rhythm maintain a state of concentration: the cold here is perceived not as an aggressive factor, but as a space of focus and silence.
As a result of Ice Flow’s identity, it forms an integral brand image in which the cold stops being an effect and becomes a state — the language through which the brand speaks about self-care and conscious interaction with the body.
identity
key visual
concept
— Victor, CEO
Our technical task was quite abstract and built on sensations. However, the team grasped the brand’s essence very accurately and created a coherent, well-thought-out identity system that reflects our character and values. All of this helps to form a holistic picture at every stage of interaction with the public.
client review
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